ABC
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Line ItemAOV & COGsNotes
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Average Order Value$60.00
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Blended Costs
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Cost of Goods (Average Order)$25.00Cost to produce. (In-House Or Outsourced)
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Credit Card Fees3.00%
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Shipping Cost Per Order$3.00 Total Shipping Expenses (Last 90 Days) / # Orders Shipped
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Fullfillment Cost Per Order$2.00 Pick Fees, Insert Fees, Warehousing Fees, etc.
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Total Costs$31.80
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Profit Margin47%
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Breakeven Cost Per Purchase$28.20
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Breakeven ROAS2.13
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Target ROAS2.66Target ROAS has a 25% multiplier. Feel free to adjust this, but remember to be realistic. Obviously, we want it to be "as high as possible."
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Facebook Traffic Conversion Rate
2.00%# of Sales From Facebook / Unique Outbound Link Clicks
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Breakeven Cost Per Click$0.56If this is unattainable, then work on getting your CVR or AOV up.
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Target Cost Per Click$0.42Target CPC is 25% lower.
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Ad Spend$10,000.00
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Agency Costs$2,000.00
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Breakeven ROAS w/ Agency2.55
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