A | B | C | |
---|---|---|---|
1 | Line Item | AOV & COGs | Notes |
2 | Average Order Value | $60.00 | |
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4 | Blended Costs | ||
5 | Cost of Goods (Average Order) | $25.00 | Cost to produce. (In-House Or Outsourced) |
6 | Credit Card Fees | 3.00% | |
7 | Shipping Cost Per Order | $3.00 | Total Shipping Expenses (Last 90 Days) / # Orders Shipped |
8 | Fullfillment Cost Per Order | $2.00 | Pick Fees, Insert Fees, Warehousing Fees, etc. |
9 | |||
10 | Total Costs | $31.80 | |
11 | Profit Margin | 47% | |
12 | Breakeven Cost Per Purchase | $28.20 | |
13 | Breakeven ROAS | 2.13 | |
14 | Target ROAS | 2.66 | Target ROAS has a 25% multiplier. Feel free to adjust this, but remember to be realistic. Obviously, we want it to be "as high as possible." |
15 | Facebook Traffic Conversion Rate | 2.00% | # of Sales From Facebook / Unique Outbound Link Clicks |
16 | Breakeven Cost Per Click | $0.56 | If this is unattainable, then work on getting your CVR or AOV up. |
17 | Target Cost Per Click | $0.42 | Target CPC is 25% lower. |
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21 | Ad Spend | $10,000.00 | |
22 | Agency Costs | $2,000.00 | |
23 | Breakeven ROAS w/ Agency | 2.55 | |
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